Post by account_disabled on Mar 10, 2024 6:04:20 GMT -5
The social content for our target demographic Trying to answer both with the same content usually results in awkward content that is tangentially related to your product and almost certainly not engaging Seen through this lens youd change of branded social media accounts overnight. Stop trying to force your product or brand into posts. Just post engaging content. Instead of posting this type of content You would post content that people actually care about productrelated or not. Content people care about Some examples of executing social right when you cant focus on your product would be Red Bull People arent interested in energy drinks so they post about extreme sports Dove People dont care about soap so they post about inner beauty.
Intel People dont care about computer chips so they post about technology broadly Europe Cell Phone Number List risky. In which case take another page out of BuzzFeeds book and experiment with a new social feed dedicated exclusively to a certain type of content without overhauling your main accounts. For example Coke could create an account solely dedicated to highlighting happy and uplifting moments Dos Equis could create an account solely dedicated to profiling interesting men Old Spice could create an account solely about lifehacks for college students Mint.com could create an account solely focused on financial tips and tricks Its easy to treat social media as just another trafficgenerating channel.
Posts are mostly promotional or productoriented with the occasional and reluctant engagementrelated post sprinkled in. The way Buzzfeed treats certain channels hints at a different goal brand awareness. Its not about focusing on your products. Its just oldfashioned branding associate your brand with the right emotion and put it in front of as many relevant people as possible. About Daniel Marks I do marketing stuff at SeatGeek previously at Etsy and Distilled. When not immersed in marketing I enjoy playing tennis or basketball and talking about Vancouver. With Moz Pro you have the tools you need to get SEO right all in one.
Intel People dont care about computer chips so they post about technology broadly Europe Cell Phone Number List risky. In which case take another page out of BuzzFeeds book and experiment with a new social feed dedicated exclusively to a certain type of content without overhauling your main accounts. For example Coke could create an account solely dedicated to highlighting happy and uplifting moments Dos Equis could create an account solely dedicated to profiling interesting men Old Spice could create an account solely about lifehacks for college students Mint.com could create an account solely focused on financial tips and tricks Its easy to treat social media as just another trafficgenerating channel.
Posts are mostly promotional or productoriented with the occasional and reluctant engagementrelated post sprinkled in. The way Buzzfeed treats certain channels hints at a different goal brand awareness. Its not about focusing on your products. Its just oldfashioned branding associate your brand with the right emotion and put it in front of as many relevant people as possible. About Daniel Marks I do marketing stuff at SeatGeek previously at Etsy and Distilled. When not immersed in marketing I enjoy playing tennis or basketball and talking about Vancouver. With Moz Pro you have the tools you need to get SEO right all in one.