Post by account_disabled on Feb 25, 2024 3:32:54 GMT -5
The and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now b Lindsay Kolowich By Lindsay Kolowich June CRO Mistakes You Might Be Making And How to Fix Them Conversion Rate Optimization CRO The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. You just ran what you thought was a really promising conversion test.
In an effort to raise the number of visitors that convert into demo Czech Republic Mobile Number List requests on your product pages you test an attractive new redesign on one of your pages using a good ol AB test. Half of the people who visit that page see the original product page design and half see the new attractive design. month and as you expected conversions are up from to . Boy do you feel great You take these results to your boss and advise that based on your findings all product pages should be moved over to your redesign. She gives you the goahead. But when you roll out the new design you notice the number of demo requests goes down. You wonder if its seasonality so you wait a few more months.
Thats when you start to notice MRR is decreasing too. What gives long enough for results to be statistically significant. Because that product page only saw views per day you wouldve needed to wait until over people viewed the page before you could achieve a confidence level which would take over eight years to accomplish. Because you failed to calculate those numbers correctly your company is losing business. A risky business Miscalculating sample size is just one of the many CRO mistakes marketers make in the CRO space. Its easy for marketers to.
In an effort to raise the number of visitors that convert into demo Czech Republic Mobile Number List requests on your product pages you test an attractive new redesign on one of your pages using a good ol AB test. Half of the people who visit that page see the original product page design and half see the new attractive design. month and as you expected conversions are up from to . Boy do you feel great You take these results to your boss and advise that based on your findings all product pages should be moved over to your redesign. She gives you the goahead. But when you roll out the new design you notice the number of demo requests goes down. You wonder if its seasonality so you wait a few more months.
Thats when you start to notice MRR is decreasing too. What gives long enough for results to be statistically significant. Because that product page only saw views per day you wouldve needed to wait until over people viewed the page before you could achieve a confidence level which would take over eight years to accomplish. Because you failed to calculate those numbers correctly your company is losing business. A risky business Miscalculating sample size is just one of the many CRO mistakes marketers make in the CRO space. Its easy for marketers to.