Post by account_disabled on Feb 22, 2024 5:41:00 GMT -5
The secondly ironically not provided tends to break them. Lets deal with definitions first with an example lets look at a landing page with a channel In Search Console these are reported as clicks and can be vulnerable to heavy invisible sampling when multiple dimensions e.g. keyword and page or filters are combined. In Google Analytics these are reported using last nondirect click meaning that your organic traffic includes a bunch of direct sessions timeouts that resumed midsession etc.
Thats without getting into dark traffic ad blockers etc. In AdWords most reporting America Mobile Number List uses last AdWords click and conversions may be defined differently. In addition keyword volumes are bundled as referenced above. Rank tracking is location specific and inconsistent as referenced above. Fine though it may not be precise but you can at least get to some directionally useful data given these limitations. However about that not provided... Most of your landing pages get traffic from more than one keyword. Its very likely that some of these keywords convert better than others particularly if they are branded meaning that even the most thorough clickthrough rate model isnt going to help you.
So how do you know which keywords are valuable The best answer is to generalize from AdWords data for those keywords but its very unlikely that you have analytics data for all those combinations of keyword and landing page. Essentially the tools that report on this make the very bold assumption that a given page converts identically for all keywords. Some are more transparent about this than others. Again this isnt to say that those tools arent valuable they just need to be understood carefully. The only way you could reliably fill in these blanks created by not provided would be to spend a ton on paid search to get decent volume conversion rate and bounce rate estimates for all your keywords and even then youve not fixed the inconsistent definitions issues. Bonus peeve Average rank I still see.
Thats without getting into dark traffic ad blockers etc. In AdWords most reporting America Mobile Number List uses last AdWords click and conversions may be defined differently. In addition keyword volumes are bundled as referenced above. Rank tracking is location specific and inconsistent as referenced above. Fine though it may not be precise but you can at least get to some directionally useful data given these limitations. However about that not provided... Most of your landing pages get traffic from more than one keyword. Its very likely that some of these keywords convert better than others particularly if they are branded meaning that even the most thorough clickthrough rate model isnt going to help you.
So how do you know which keywords are valuable The best answer is to generalize from AdWords data for those keywords but its very unlikely that you have analytics data for all those combinations of keyword and landing page. Essentially the tools that report on this make the very bold assumption that a given page converts identically for all keywords. Some are more transparent about this than others. Again this isnt to say that those tools arent valuable they just need to be understood carefully. The only way you could reliably fill in these blanks created by not provided would be to spend a ton on paid search to get decent volume conversion rate and bounce rate estimates for all your keywords and even then youve not fixed the inconsistent definitions issues. Bonus peeve Average rank I still see.